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Andries Noeth to speak at the Future of Brand and Customer Loyalty Conference 2019

Consulta's Head of Insights, Andries Noeth will be speaking at the Future of Brand and Customer Loyalty Conference 2019. The conference will be held at the Indaba Hotel, Fourways, Johannesburg over the 20 & 21 February. Click here to secure your seat.

Customer loyalty in Southern Africa has grown significantly over the past 10 years through improved activities in the previous 3-5 years. There are currently more than 100 loyalty programmes offered by companies in South Africa. Research into the global affluent middle class revealed that 59% of customers would spend more time with brands that offer loyalty programmes which can be easily earned and redeem.

Andries will share insights into how customer experience affects customer loyalty, highlighting learnings from the South African Customer Satisfaction Index (The SAcsi). His topic covers:

  • The implication of different loyalty constructs within the financial sector.
  • How customer experience influences customer loyalty.
  • The aspects of a customers’ experience that drive loyalty.
  • As well as sharing some proven techniques to retain more customers.

Getting to know Andries Noeth

Andries has more than 25 years’ experience in business consulting and market research. He has conducted in excess of 300 market research projects over the last 15 years for multinational companies in the medical, pharmaceutical, financial, insurance, telecommunications and petro-chemical industries. He has extensive experience in the field of customer experience management, customer loyalty and loyalty program design, customer value proposition development, brand equity and brand positioning, customer journey mapping and real time operational methodologies.

As a seasoned presenter he has presented at national and international conferences on topics such as:

  • Real-time research vs. Traditional research methods.
  • How to get your customers to fall in love with your brand.
  • Beyond a loyalty program: Engaging your customers to increase customer retention.
  • Branding, loyalty, loyalty rewards programs and customer engagement.

He has been acknowledged by the Australian Market & Social Research Society (AMSRS) for his contribution to professional learning, and has lectured at the University of Pretoria,  University of Johannesburg and UNISA.


BA (Personnel Management) – University of Johannesburg (1993)
BA Hons (Psychology) – University of Johannesburg (1994),
MA Research Psychology (Cum Laude) – University of South Africa (UNISA) (2003)
PHD in Research Psychology – Completing his PHD in 2019; investigating the applicability of various research methodologies during a customer’s engagement journey.

More about the Conference

The Future of Brand & Customer Loyalty Conference 2019 features 15 informational presentations, as well as this pivotal discussion panel (Future and ongoing impact of digital channels on customers’ engagement and loyalty to the brand), where attending delegates can exchange ideas, and gain insights from industry leaders.

Taking place on the 20 & 21 February 2019 at the Indaba Hotel, Fourways in Johannesburg, this is the seminal event for professionals dealing with everything to do with brand, customer, marketing and loyalty in an epoch where customers’ loyalty is especially fickle and vacillating.

By attending this event you will gain insights from discussions centre around driving customer trust and loyalty through culture; behavioural economics and customer loyalty; crafting digital experiences that drive customer loyalty and the role of customer engagement in increasing brand and customer loyalty.