/ Product Positioning

Conjoint Analysis

By mimicking real-world buying scenarios, you are able to uncover customer preferences and hidden drivers that will assist you with new product development, product design and packaging and how to position your product in the market for different market segments.

Customer Value Proposition (CVP) development provides the lifeblood of continued product innovation. The challenge is to align your value proposition to customers’ needs and preferences – developing from the customers perspective. Conjoint methodology replicates a real-world buying experience by showing customers multiple product combinations (CVP prototypes) and asking them to indicate which “product package” they prefer.